In chapter two of the book, my favorite chapter, Gladwell talks about the importance of "Connectors" and the integral role they play in pushing things past the tipping point. Connectors, according to Gladwell, are "people with a special gift for bringing the world together” they are "people who link us up with the world…who introduce us to our social circles — people on whom we rely more heavily than we realize." “Sprinkled among every walk of life…are a handful of people with a truly extraordinary knack of making friends and acquaintances” "and their importance is not just for the number of people they know, but “the kinds of people they know.” “They are people whom all of us can reach in only a few steps because, for one reason or another, they manage to occupy many different worlds and subcultures and niches.” “Their ability to span many different worlds is a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy.” And, “the point about Connectors is that by having a foot in so many different worlds, they have the effect of bringing them all together.” They “see possibility…while most of us are busily choosing whom we would like to know, and rejecting [others].”
Think about your life. Are any of your friends connectors? If not, then it is time for you to get to know some. These individuals represent a source of social power, and the more acquaintances/connectors you have the more powerful you are. “It isn’t just the case that the closer someone is to a Connector, the more powerful or the wealthier or the more opportunities he or she gets. It’s also the case that the closer an idea or a product comes to a Connector, the more power and opportunity it has as well.” “This is, in a nutshell, what word of mouth is. It’s not me telling you…and you telling a friend and that friend telling a friend. Word of mouth begins when somewhere along that chain, someone tells [a Connector].” So...Get "Connected", introduce your Business, Brand, or Career ambitions to a [Connector] and watch it push past "The Tipping Point".